Social Media and Toblerone of Switzerland

Social Media has become everything to the business industry. This is the best tool that a company can use to advertise to its customers. This is especially true in the generation Y demographic. This is because they're all using these resources regularly.

This way of advertising can work really well with a food company. Today I'll take a look at the Toblerone candy bar specifically. It is a delicious chocolate bar made from Switzerland. Deciding how we could sell this candy bar using social media was a some what easy thing to do, considering the endless capabilities that social media possess.

We decided that a picture contest would be a very exciting thing for consumers to participate in. Since the chocolate bar is made in triangles, we decided that having a contest that the consumers take pictures of triangles would be a good idea. This could be done on both Instagram and Pinterest. The person who gets the most likes would win the contest. They would be rewarded a care package of Toblerone candy bars. This kind of event gets people involved and can increase sales for the company.