Coke Zero

I believe Coke made the right decision in advertising a low calorie drink instead of a diet drink. I would rather drink a drink that says low calorie instead of diet. For example, Arizona tea has a half calorie drink and a zero calorie drink. I am a frequent drinker of this tea brand. I have never tried the zero calorie tea because it sounds like a risk to me, but the half calorie tea I'm willing to take a risk on. This is because 1. I want to try to be at least "a little healthier" so I pick a lower calorie drink 2. I don't want to spend my money on something I don't like, so I never do. I just get the half calorie drink because it is a safe bet. So the fact that Coke advertised a lowered calorie drink makes sense because they know customers are going to be willing to take the risk because it might not be as bad as diet.
The fake blog Coke created was really creative of them. It brought a lot of attention to their brand and helped them to sell more products, but when people found out what they had done, it really upset them. They felt like they were tricked and they were tricked. Was it right of Coke? I think it was because it did them more good than harm. They got enough publicity from it that the negative feedback didn't hurt them much.
A couple a years ago when fake blogs were popular, L Oreal the beauty product jumped into the action and created a fake blog. This got a lot of folks mad. In response L Oreal learned that they can't try to trick their customers because it will only come back to hurt them. So the lesson to be learned here is if your going to create a fake blog for your company you better weigh out the pros and cons.